An inherently bad thing about the posting of #clientwork on this #sydneyfoodblog is that I have no means to ride in on my humble-high-horse spraying snarky and/or self-loathing anecdotes, lest I seem unprofessional. “This minestrone soup was inspired by a voyage of self discovery”, or, “be sure to add a pinch of cinnamon to this ice cream recipe; a little hint of spice alludes to all of my sadness, oh my.”
Instead, all I can offer is my repetitive notion of progress, and all that. A few months ago I was asked to take some photos for The Rocks as part of their new branding surrounding Aroma Festival (a celebration of everything coffee and chocolate) and a few other events. A select few ended up on a billboard and flying on flags across Sydney’s CBD, an obnoxious yet temporary reminder that hard work always, always pays off. Looks like all of those coffee pour photos were good for something. Living the IRL life is the IRL dream.
Anyway, started form the bloggosphere now we here. Art direction by Ed Hall at Interbrand – I’m very grateful to be part of this amazing project.